/* AdSequel marketing site — single stylesheet.
   Brand: ink #0F1B2D · coral #E8552E · cream #FFF3EC · white.
   Contrast (WCAG 2.1, measured):
     ink on cream 15.87 · ink on coral 4.75 · coral on ink 4.75
     coral on cream 3.34  -> LARGE text / non-text only
     --coral-text #B8401C on cream 5.09 -> small coral text
     --muted #4A5466 on cream 7.01 · --on-ink-muted #C9D1DC on ink 11.22 */
:root{
  --ink:#0F1B2D; --coral:#E8552E; --coral-text:#B8401C; --cream:#FFF3EC; --white:#FFFFFF;
  --muted:#4A5466; --on-ink-muted:#C9D1DC; --on-ink-accent:#F0957A;
  --line:#EAD9CE; --radius:18px; --max:1120px;
  --display:"Bricolage Grotesque",ui-sans-serif,system-ui,sans-serif;
  --body:"Inter",ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--cream);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.6}
img,svg{max-width:100%;display:block}
a{color:var(--coral-text);text-underline-offset:3px}
a:hover{color:var(--ink)}
:focus-visible{outline:3px solid var(--coral);outline-offset:3px;border-radius:4px}
.skip{position:absolute;left:-9999px;top:0}
.skip:focus{left:12px;top:12px;background:var(--ink);color:var(--cream);padding:10px 14px;z-index:10;border-radius:8px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 22px}
h1,h2,h3{font-family:var(--display);font-weight:800;letter-spacing:-0.03em;line-height:1.08;margin:0 0 .5em}
h1{font-size:clamp(2.3rem,6vw,4.2rem)}
h2{font-size:clamp(1.8rem,4vw,2.7rem)}
h3{font-size:1.3rem;letter-spacing:-0.02em}
p{margin:0 0 1em}
.lead{font-size:1.2rem;color:var(--muted);max-width:40em}
.eyebrow{display:inline-block;font-weight:700;font-size:.82rem;letter-spacing:.08em;text-transform:uppercase;color:var(--coral-text);margin-bottom:.8em}

/* header */
.top{border-bottom:1px solid var(--line);background:var(--cream);position:sticky;top:0;z-index:5}
.top .wrap{display:flex;align-items:center;gap:18px;min-height:68px;flex-wrap:wrap}
.brand{display:inline-flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink);min-height:44px}
.brand svg{width:34px;height:34px}
.brand span{font-family:var(--display);font-weight:800;font-size:1.55rem;letter-spacing:-0.045em}
.nav{display:flex;align-items:center;gap:4px;margin-left:auto;flex-wrap:wrap}
.nav a{color:var(--ink);text-decoration:none;font-weight:600;font-size:.95rem;padding:10px 10px;min-height:44px;display:inline-flex;align-items:center;border-radius:10px}
.nav a:hover{background:var(--white)}
.nav a[aria-current="page"]{text-decoration:underline;text-decoration-color:var(--coral);text-decoration-thickness:3px}
.nav .lang{border:1.5px solid var(--ink);margin-left:6px}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:50px;padding:0 24px;border-radius:999px;font-weight:700;text-decoration:none;font-size:1rem;border:2px solid var(--ink)}
.btn-primary{background:var(--ink);color:var(--cream)}
.btn-primary:hover{background:var(--coral);color:var(--ink);border-color:var(--coral)}
.btn-ghost{background:transparent;color:var(--ink)}
.btn-ghost:hover{background:var(--white);color:var(--ink)}
.cta-row{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.soon{font-size:.92rem;color:var(--muted);margin-top:12px}
.soon strong{color:var(--ink)}
.pill{display:inline-block;font-size:.75rem;font-weight:700;background:var(--coral);color:var(--ink);border-radius:999px;padding:2px 9px;margin-left:4px;vertical-align:middle}

/* sections */
section{padding:72px 0}
.hero{padding:64px 0 56px}
.hero .grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
.hero-figure{background:var(--white);border-radius:var(--radius);padding:22px;border:1px solid var(--line)}
.band-ink{background:var(--ink);color:var(--cream)}
.band-ink .lead,.band-ink p{color:var(--on-ink-muted)}
.band-ink .eyebrow{color:var(--on-ink-accent)}
.band-ink a{color:var(--on-ink-accent)}
.band-ink .btn-primary{background:var(--coral);color:var(--ink);border-color:var(--coral)}
.band-ink .btn-primary .pill{background:var(--ink);color:var(--cream)}
.band-ink .btn-primary:hover{background:var(--cream);border-color:var(--cream);color:var(--ink)}
.band-ink .btn-ghost{color:var(--cream);border-color:var(--cream)}
.band-ink .btn-ghost:hover{background:#17263D;color:var(--cream)}
.band-ink .soon{color:var(--on-ink-muted)}
.band-ink .soon strong{color:var(--cream)}
.band-white{background:var(--white)}
.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(300px,100%),1fr));gap:18px;margin-top:28px}
.card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.band-white .card{background:var(--cream)}
.band-ink .card{background:#17263D;border-color:#24364F}
.band-ink .card h3{color:var(--cream)}
.steps{counter-reset:s;list-style:none;padding:0;margin:28px 0 0;display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:18px}
.steps li{counter-increment:s;background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.steps li::before{content:counter(s);display:inline-flex;width:40px;height:40px;border-radius:50%;background:var(--coral);color:var(--ink);font-family:var(--display);font-weight:800;font-size:1.25rem;align-items:center;justify-content:center;margin-bottom:12px}
.ticks{list-style:none;padding:0;margin:0}
.ticks li{position:relative;padding-left:30px;margin-bottom:.7em}
.ticks li::before{content:"";position:absolute;left:4px;top:.55em;width:12px;height:7px;border-left:3px solid var(--coral-text);border-bottom:3px solid var(--coral-text);transform:rotate(-45deg)}
.band-ink .ticks li::before{border-color:var(--on-ink-accent)}
.two{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start}
.honest{border-left:6px solid var(--coral);padding:6px 0 6px 22px;max-width:46em}
.honest p{font-size:1.15rem}

/* faq */
details{background:var(--white);border:1px solid var(--line);border-radius:14px;padding:0 20px;margin-bottom:10px}
summary{cursor:pointer;font-weight:700;padding:16px 0;min-height:44px;list-style-position:inside}
details p{color:var(--muted)}

/* pricing */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:32px}
.plan{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:28px;display:flex;flex-direction:column}
.plan.featured{border:2px solid var(--ink)}
.plan h3{font-size:1.5rem;margin-bottom:.2em}
.price{font-family:var(--display);font-weight:800;font-size:3rem;letter-spacing:-0.04em;line-height:1}
.price small{font-family:var(--body);font-size:1rem;font-weight:600;color:var(--muted);letter-spacing:0}
.plan ul{margin:20px 0 24px}
.plan .btn{margin-top:auto}
.btn-under{display:block;text-align:center;font-size:.85rem;font-weight:700;color:var(--muted);margin-top:8px}
.btn{white-space:nowrap}
table.cmp{width:100%;border-collapse:collapse;background:var(--white);border-radius:14px;overflow:hidden;margin-top:24px}
table.cmp th,table.cmp td{padding:14px 16px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}
table.cmp th{font-family:var(--display);font-weight:800}
.table-scroll{overflow-x:auto}

/* legal */
.legal{max-width:780px}
.legal h2{font-size:1.6rem;margin-top:1.6em}
.legal h3{margin-top:1.2em}
.legal li{margin-bottom:.4em}
.draft{background:var(--coral);color:var(--ink);font-weight:700;border-radius:12px;padding:12px 16px;margin:0 0 28px}
.meta{color:var(--muted);font-size:.95rem}

/* footer */
footer{background:var(--ink);color:var(--on-ink-muted);padding:48px 0 36px;font-size:.95rem}
footer .wrap{display:grid;grid-template-columns:2fr 1fr 1fr;gap:28px}
footer a{color:var(--cream);text-decoration:none;display:inline-block;padding:6px 0;min-height:32px}
footer a:hover{color:var(--on-ink-accent)}
footer h4{color:var(--cream);font-family:var(--display);font-weight:800;margin:0 0 10px;font-size:1.05rem}
footer ul{list-style:none;padding:0;margin:0}
footer .brand{color:var(--cream)}
.fine{grid-column:1/-1;border-top:1px solid #24364F;padding-top:20px;margin-top:8px}

@media (max-width:860px){
  .hero .grid,.two{grid-template-columns:1fr}
  .plans{grid-template-columns:1fr}
  footer .wrap{grid-template-columns:1fr 1fr}
  footer .wrap > div:first-child{grid-column:1/-1}
}
@media (max-width:520px){
  body{font-size:16px}
  section{padding:52px 0}
  .top{position:static}
  .top .wrap{padding-top:6px;padding-bottom:6px}
  .nav{margin-left:0;width:100%;gap:0}
  .nav a{padding:10px 8px}
  .btn{width:100%}
}
/* ===================================================================
   Explainer visuals: hero film · same ad, two pages · control · timeline
   Every animated element's resting style IS the final frame; the
   reduced-motion rule below (animation:none) therefore shows the whole
   story statically. Tokens only; added text colours (measured):
     --coral-text on cream 5.09 · on white 5.54 · --muted on white 7.63 · --muted on cream 7.01
     ink on coral 4.75 (badges/pills, bold) · cream on ink 15.87
   =================================================================== */
.hero-figure{margin:0}
.film{width:100%;max-width:420px;height:auto;margin:0 auto}
.film-steps{list-style:none;counter-reset:fs;padding:0;margin:18px 0 0;display:grid;grid-template-columns:1fr 1fr;gap:8px 16px;font-size:.88rem;line-height:1.4}
.film-steps li{counter-increment:fs;border-left:3px solid var(--coral);padding:2px 0 2px 10px;color:var(--ink)}
.film-steps li::before{content:counter(fs) ". ";font-weight:700}

/* film timeline: 16s loop. beats: ad 0-15% · recognised 16-27% · phone+panel 28-57% · test 58-93% · reset 93-100% */
.film .b1,.film .b2,.film .b3,.film .b4,.film .b5,.film .rest,.film .panel,.film .panel-box,.film .fl path,.film .tap,.film .seg,.film-steps li{
  animation-duration:16s;animation-iteration-count:infinite;animation-fill-mode:both;animation-timing-function:cubic-bezier(.2,.7,.2,1)}
.film .fl path{fill:none;stroke:var(--ink);stroke-width:2;stroke-dasharray:1;stroke-dashoffset:0}
.film .tap,.film .seg{opacity:0}
.film .tap,.film .b1,.film .b2,.film .b4,.film .b5{transform-box:fill-box;transform-origin:center}
.film .b1{animation-name:fm-b1}
.film .tap{animation-name:fm-tap}
.film .fl1 path{animation-name:fm-l1}
.film .b2{animation-name:fm-b2}
.film .fl2 path{animation-name:fm-l2}
.film .b3{animation-name:fm-b3}
.film .rest{animation-name:fm-rest}
.film .panel{animation-name:fm-panel}
.film .panel-box{animation-name:fm-glow}
.film .fl3 path{animation-name:fm-l3}
.film .b4{animation-name:fm-b4}
.film .b5{animation-name:fm-b5}
.film .seg{animation-name:fm-seg;animation-timing-function:ease-in-out}
.film .seg-b{animation-delay:.5s}
.film-steps li:nth-child(1){animation-name:fm-s1}
.film-steps li:nth-child(2){animation-name:fm-s2}
.film-steps li:nth-child(3){animation-name:fm-s3}
.film-steps li:nth-child(4){animation-name:fm-s4}
@keyframes fm-b1{0%{opacity:0;transform:translateY(10px)}5%,93%{opacity:1;transform:none}98%,100%{opacity:0;transform:none}}
@keyframes fm-tap{0%,8%{opacity:0;transform:scale(.4)}11%{opacity:1;transform:scale(.8)}18%,100%{opacity:0;transform:scale(1.9)}}
@keyframes fm-l1{0%,15%{stroke-dashoffset:1;opacity:1}21%,93%{stroke-dashoffset:0;opacity:1}98%,100%{stroke-dashoffset:0;opacity:0}}
@keyframes fm-b2{0%,19%{opacity:0;transform:translateX(-8px)}25%,93%{opacity:1;transform:none}98%,100%{opacity:0;transform:none}}
@keyframes fm-l2{0%,27%{stroke-dashoffset:1;opacity:1}33%,93%{stroke-dashoffset:0;opacity:1}98%,100%{stroke-dashoffset:0;opacity:0}}
@keyframes fm-b3{0%,30%{opacity:0}35%,93%{opacity:1}98%,100%{opacity:0}}
@keyframes fm-rest{0%,41%{transform:translateY(-64px)}48%,100%{transform:none}}
@keyframes fm-panel{0%,42%{opacity:0;transform:translateY(-14px)}48%,100%{opacity:1;transform:none}}
@keyframes fm-glow{0%,49%{stroke-width:2.5}52%{stroke-width:7}55%{stroke-width:2.5}58%{stroke-width:7}61%,100%{stroke-width:2.5}}
@keyframes fm-l3{0%,57%{stroke-dashoffset:1;opacity:1}61%,93%{stroke-dashoffset:0;opacity:1}98%,100%{stroke-dashoffset:0;opacity:0}}
@keyframes fm-b4{0%,59%{opacity:0;transform:scale(.94)}64%,93%{opacity:1;transform:none}98%,100%{opacity:0;transform:none}}
@keyframes fm-b5{0%,66%{opacity:0;transform:translateY(10px)}71%,93%{opacity:1;transform:none}98%,100%{opacity:0;transform:none}}
@keyframes fm-seg{0%,71%{opacity:0;transform:none}73%{opacity:1;transform:none}82%{transform:translateX(100px)}91%{opacity:1;transform:none}93%,100%{opacity:0}}
@keyframes fm-s1{0%,17%{color:var(--ink);border-color:var(--coral)}20%,100%{color:var(--muted);border-color:var(--line)}}
@keyframes fm-s2{0%,17%{color:var(--muted);border-color:var(--line)}20%,30%{color:var(--ink);border-color:var(--coral)}33%,100%{color:var(--muted);border-color:var(--line)}}
@keyframes fm-s3{0%,30%{color:var(--muted);border-color:var(--line)}33%,56%{color:var(--ink);border-color:var(--coral)}59%,100%{color:var(--muted);border-color:var(--line)}}
@keyframes fm-s4{0%,56%{color:var(--muted);border-color:var(--line)}59%,93%{color:var(--ink);border-color:var(--coral)}97%,100%{color:var(--muted);border-color:var(--line)}}

/* same ad, two pages */
.fork{margin-top:36px}
.fork-ad{max-width:460px;margin:0 auto;display:flex;gap:16px;align-items:center;background:var(--ink);color:var(--cream);border-radius:var(--radius);padding:14px 18px 14px 14px}
.fork-thumb{flex:none;width:64px;height:64px;border-radius:10px}
.fork-ad p{margin:0}
.fork-ad-k{font-size:.85rem;color:var(--on-ink-muted)}
.fork-ad-q{font-family:var(--display);font-weight:800;font-size:1.3rem;letter-spacing:-0.02em;line-height:1.2}
.fork-branch{position:relative;width:50%;height:56px;margin:0 auto}
.fork-branch::before{content:"";position:absolute;left:50%;top:0;height:28px;border-left:2px solid var(--ink)}
.fork-branch span{position:absolute;top:28px;width:50%;height:28px;border-top:2px solid}
.fork-branch .l{left:0;border-left:2px solid;border-color:#8A93A3;border-radius:14px 0 0 0}
.fork-branch .r{right:0;border-right:3px solid;border-top-width:3px;border-color:var(--coral);border-radius:0 14px 0 0}
.fork-pages{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start}
.fpage{position:relative;background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:20px}
.fpage-b{border:2px solid var(--ink)}
.fpage-k{font-family:var(--display);font-weight:800;font-size:1.15rem;letter-spacing:-0.02em;margin:0 0 12px}
.fork-badge{position:absolute;top:-14px;right:16px;background:var(--coral);color:var(--ink);font-weight:700;font-size:.82rem;line-height:1.2;border-radius:999px;padding:5px 12px}
.mock{border:1px solid var(--line);border-radius:12px;padding:14px;display:grid;gap:10px}
.mock-rest{border-style:dashed}
.mock-prod{display:flex;gap:12px;align-items:center}
.mock-img{flex:none;width:64px;height:64px;border-radius:10px}
.mock-prod p{margin:0}
.mock-name{font-weight:700}
.mock-meta{font-size:.9rem;color:var(--muted)}
.mock-bar{display:block;height:8px;border-radius:4px;background:var(--line);width:72%}
.mock-bar.short{width:44%}
.mock-btn{display:inline-flex;justify-content:center;align-items:center;min-height:38px;padding:0 16px;border-radius:999px;border:2px solid var(--ink);font-weight:700;font-size:.92rem}
.mock-btn.primary{background:var(--ink);color:var(--cream);margin-top:4px}
.fork-panel{background:var(--cream);border:3px solid var(--coral);border-radius:12px;padding:14px 16px;margin-bottom:12px;animation:fk-pulse 4s ease-in-out infinite}
.fork-panel p{margin:0}
.fork-panel-k{font-size:.85rem;font-weight:700;color:var(--coral-text)}
.fork-panel-h{font-family:var(--display);font-weight:800;font-size:1.35rem;letter-spacing:-0.02em;line-height:1.15;margin:4px 0 10px!important}
.fork-panel .ticks li{margin-bottom:.3em;font-size:.95rem}
.fpage-note{font-size:.92rem;color:var(--muted);margin:12px 0 0}
.fork-note{max-width:46em;margin:28px auto 0;text-align:center;color:var(--muted)}
@keyframes fk-pulse{0%,60%,100%{box-shadow:0 0 0 0 rgba(232,85,46,0)}75%{box-shadow:0 0 0 7px rgba(232,85,46,.22)}}

/* you stay in control (01/02/03 — a real sequence) */
.control{counter-reset:c;list-style:none;padding:0;margin:28px 0 0;display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.control li{counter-increment:c;border-top:3px solid var(--ink);padding-top:16px}
.control li::before{content:counter(c,decimal-leading-zero);display:block;font-family:var(--display);font-weight:800;font-size:2.6rem;letter-spacing:-0.04em;line-height:1;color:var(--coral-text);margin-bottom:10px}
.control .who{display:inline-block;font-size:.82rem;font-weight:700;border:1.5px solid var(--ink);border-radius:999px;padding:1px 10px;margin-bottom:10px}
.control li:first-child .who{border-style:dashed}
.sub-h{margin-top:56px;font-size:1.5rem}
.sub-h + .cards{margin-top:16px}

/* timeline */
.timeline{list-style:none;padding:0;margin:36px 0 0;display:grid;grid-template-columns:repeat(5,1fr);gap:22px;position:relative}
.timeline::before{content:"";position:absolute;left:10px;right:calc((100% - 88px) / 5 - 10px);top:10px;border-top:2px solid var(--ink)}
.timeline li{position:relative;padding-top:38px}
.timeline li::before{content:"";position:absolute;left:0;top:0;width:22px;height:22px;border-radius:50%;background:var(--cream);border:3px solid var(--ink);box-sizing:border-box}
.timeline li:last-child::before{background:var(--coral);border-color:var(--coral)}
.timeline .when{display:block;font-weight:700;font-size:.88rem;color:var(--coral-text);margin-bottom:6px;line-height:1.3}
.timeline h3{font-size:1.12rem}
.timeline p{font-size:.95rem;color:var(--muted)}
.band-white .steps li{background:var(--cream)}

@media (max-width:860px){
  .fork-pages,.control{grid-template-columns:1fr}
  .fork-pages{gap:36px}
  .fork-branch{width:auto;height:30px}
  .fork-branch span{display:none}
  .timeline{grid-template-columns:1fr;gap:6px}
  .timeline::before{display:none}
  .timeline li{padding:0 0 14px 40px}
  .timeline li:not(:last-child)::after{content:"";position:absolute;left:10px;top:22px;bottom:-6px;border-left:2px solid var(--ink)}
}
@media (max-width:520px){
  .hero-figure{padding:12px}
  .film-steps{grid-template-columns:1fr}
  .fpage{padding:16px}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;animation:none!important}}